By Jessica Vailencour
The 1960’s birthed many new concepts and styles in the cultural arts. Artists during this time chose to have many different styles that would bring out the current culture. Pop culture demanded colorful experiences which increased during the drug usage of the time period and when the hippie movement began to revolutionize ideas that broke previous culture’s preferences (Chappell, n.d.). Pop art became the main new trend that the youth demanded (Wolf, 2014). The pop art movement elevated popular culture on common objects and everyday living which gave media a successful hand in the market place and homes (Wolf, 2014). When colors and crazy art concepts were being experimented on, advertisement would be used to create a colorful aspect of products sold to consumers. Then screen printing became popular in advertising (artdaily.com, 2014). Artists like Andy Warhol brought advertisement in a style of abstract imagery to youth (Wolf, 2014).
Andy Warhol was the central figure of the American pop art movement. He became famous for his products that spoke of the common objects in the 1960s. Andy Warhol’s earliest works were the Coca-Cola bottles and Campbell’s Soup Cans in art gallery format (Wolf, 2014). He went from hand painting them to screen printing (wolf, 2014). Screen printing became very popular for youth in 1960s because it has an unbelievable chromatic energy that does not compare with normal acrylics or oil paintings (artdaily.com, 2014). Andy used his talents to bring out these common items to abstract colors and created a sensation for the world’s popular consumption of products (Warhol.org, 2013).
Warhol also made images of celebrities, both popular and with sad stories to them (Chappell, n.d.). For example, the Sixteen Jakies by Andy Warhol created to show the widow’s face to youth. Also the pictures of Marilyn Monroe in multiple colors became what youth wanted in the worldview in art (Chappell, n.d.).This brought him to become more famous as youth would want posters of their famous stars they admired (Moffat, 2007). His artworks would later be published in magazines illustrations, record albums, advertising campaigns, and comic books (Moffat, 2007). His views were widely accepted with emerging youth, where he sparked new art concepts, which became debatable to the older generations who appreciated artwork (Moffat, 2007).
Understanding that Andy was influential to the youth of the 1960s, we should observe that he changed their view of artwork and their culture. Since the older generations were debating his works and what he held in his views, it appears that teenagers of that time period would grasp his ideas and hang his artwork in their rooms to bring the commonality into their life. Andy once said “They always say time changes things, but you have to change them yourself (The Philosophy of Andy Warhol).” This could be why teenagers liked him, because he would vaguely state quotes that seemed to be in revolting against the past worldviews. Youth would be encouraged to not care in 1960s, yet change their world with art and new ideas.
artdaily.com. (2014). Op and pop art: Experiments by american artists starting in the 1960s on view at staatsgalerie stuttgart. Retrieved from http://artdaily.com/news/61511/Op-and-Pop-Art–Experiments-by-American-artists-starting-in-the-1960s-on-view-at-Staatsgalerie-Stuttgart
Chappell, M. (n.d.). Art in the 1960s. Retrieved from http://www.artsconnected.org/collection/118487/art-in-the-1960s?print=true
Moffat, C. (2007, November). The prince of pop art. Retrieved from http://www.arthistoryarchive.com/arthistory/popart/Andy-Warhol.html
warhol.org. (2013). andy warhol biography. Retrieved from http://www.warhol.org/collection/aboutandy/biography/
Wolf, J. (2014). Pop art. Retrieved from http://www.theartstory.org/movement-pop-art.htm